Geographic information displays (GIDs) such as digital maps with navigation guidance have become an integral part of our everyday life. The Greater Zurich Area has become a center of competence for GID research thanks to the access to talents. Additionally, some of the leading companies in this field such as Google, ESRI and Disney are located in Zurich. Dr. Tyler Thrash, a postdoctoral researcher at the University of Zurich, is studying people’s navigation behavior in real and virtual environments to understand the impact of technology on our navigation skills.
Blog, Greater Zurich Area, 18 June 2018